4 Goal-Setting Tips to Stop Entrepreneurial Overwhelm and Guide Growth written by John Jantsch read more at Duct Tape Marketing Have you ever felt as though managing a business is a perpetual climb or that you are spinning too many plates, constantly working to keep all the various projects and responsibilities moving without letting anything fall apart.If you find yourself nodding in agreement, know that you’re in good company. The path of an entrepreneur often […] The Power Of Mattering written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jennifer Wallace In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She’s a frequent contributor to the WSJ and the Washington Post. Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. Key Takeaway: Mattering is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community. Jennifer highlights that many parents today inadvertently place excessive emphasis on their children’s achievements, associating their value primarily with academic performance, extracurricular accomplishments, and external recognition. This approach, while intended to motivate and prepare children for a competitive world, often leads to unintended consequences such as heightened anxiety, stress, and a distorted self-concept. It’s important that parents adopt a more balanced and holistic approach by fostering a sense of mattering within the family dynamic. By prioritizing mattering, parents help children develop healthy self-esteem and self-worth that transcends external achievements. Children who feel valued for who they are tend to exhibit greater resilience in the face of setbacks, fostering a growth mindset and a willingness to take calculated risks. Furthermore, the conversation extends the relevance of mattering beyond parenting and into other spheres of life, including the workplace. The concept of mattering holds the potential to humanize organizational cultures, enhance employee satisfaction, and contribute to overall well-being, Questions I ask Jennifer Wallace: [01:31] Why did you want to tackle this topic? [02:44] So as a trained journalist, you actually did a whole range of research subjects for this book. Tell me a little bit about this. [04:46] There are a lot of things that have changed generationally but do you think that every generation has felt the same way to some extent? [06:27] How much of a crazy sort of reset did COVID cause? [08:22] You spent a great deal of this books talking about something you call mattering. What do you mean by that and what the implications are of not mattering? [11:20] How has writing this book changed your parenting? [14:46] How much of that mattering is considered mattering for your parents? [16:49] What role does social media have on competition striving that may create some of this stress? [17:40] Where’s the healthy balance? Because some achievement is not all bad. [19:15] A lot of the work that you write about could really apply to a workplace, right? [20:13] What’s the solution to this problem? More About Jennifer Wallace: Jennifer’s website Pre-order Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It More About The Agency Certification Intensive Training: Learn more about the Agency Certification Intensive Training here Take The Marketing Assessment: Marketingassessment.co Like this show? Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, marketing agency owners, you know, I can teach you the keys to doubling your business in just 90 days or your money back. Sound interesting? All you have to do is license our three step process that it’s gonna allow you to make your competitors irrelevant, charge a premium for your services and scale perhaps without adding overhead. And here’s the best part. You could license this entire system for your agency by simply participating in an upcoming agency certification intensive look, why create the wheel? Use a set of tools that took us over 20 years to create. And you could have ’em today. Check it out at dtm.world/certification. That’s dtm.world/certification. (00:55): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Jennifer Wallace. She’s a freelance print and television journalist who began her career at 60 Minutes, and she’s a frequent contributor to the Wall Street Journal and the Washington Post. We’re gonna talk about we new book Never Enough: When Achievement Culture Becomes Toxic and What We Can Do About It. So Jennifer, welcome to the show. Jennifer Wallace (01:22): Thanks for having me. John Jantsch (01:24): So I always like to, this is a big topic. It’s an important topic. I always like to start with like, why’d you want to tackle this topic? ? Jennifer Wallace (01:33): Yes. So, yeah, it, it, I have three teenagers of my own. I’ve been a journalist for 20, 30 years, but I know what it takes to write a book. And so I’ve been very reluctant to invest in a book until 2019 when the varsity blue scandal hit. I don’t know if you remember that, but Sure, sure. Parents from the East coast and the West Coast went to jail for conspiracy to bribe their way in their kids away into a, a highly selective college. And so I thought to myself, how did we get to a place where parents were now willing to go to jail to get their kid into a school? And I wasn’t buying the narrative that parents just wanted status and they just wanted the bumper sticker. I knew there was something deeper, and I also had my own three kids who were nearing high school age. So I wanted to know, what, where should I be focusing my parental energies? What’s the best way to secure a a, a fulfilling successful midlife for my kids? What can I do now to kind of put those roots in that could come to fruition throughout their lives? John Jantsch (02:44): So as a trained journalist, you actually did research. Not every author does . Talk a little bit about it because obviously psychiatry, psychologists, I mean, there’s a whole range of research subjects involved in this. Curious how you tackled that. Jennifer Wallace (03:01): Yeah, so I wanted to make sure, so I’m raising my kids in Manhattan, and I wanted to make sure that the anxieties I was feeling, uh, in my own, you know, children’s childhood and that I was seeing in my community among the parents, that it wasn’t just an east coast thing or a west coast thing. Mm-hmm. I wanted to know if these anxieties were being felt around the country. And the anxieties that I’m talking about are the feeling that as parents, we are responsible for launching our kids into a, a successful future. And so I teamed up with a researcher at
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