How To Get Back Your Entrepreneurial Freedom written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dr. Sabrina Starling In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business. […] The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Key Takeaway: Lloyed shares the impact and value of communities in personal, professional, and societal contexts. He shares some of his personal experiences and how the concept of community has helped him. Furthermore, he explains six common traits, referred to as “CAMPER” – Connection, Autonomy, Mastery, Purpose, Energy, and Recognition – which are crucial for building thriving and sustainable communities. It’s important to be consistent in community-building efforts, suggesting that true success often comes after a long series of efforts rather than a few attempts. Questions I ask Lloyed Lobo: [03:10] Was there some problem you were trying to solve that said I have to write this book? [07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. Would you support that idea? [10:39] Would you say that a strong component of building a community is that there has to be something to rally around or against? [11:32] The subtitle of the book has 13 rules. In your research, you had thousands of interviews, how’d you get it down to 13? Why are those the most important? More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, this is John, and before we get started, I have a gift for you for being such an amazing listener. Everyone’s talking about AI these days, but most of it’s about tactics. We’ve created a series of prompts we use to create strategy, and you can have them for free. Just go to dtm.world/freeprompts and grab yours. Now. Let’s get started. (00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Lloyed Lobo. He’s an entrepreneur, podcast host and community builder. He is the co-founder of Boast.ai where he leveraged a community-led growth model to bootstrap the company. He’s also the co-founder of Traction a community empowering over 100,000 innovators through connections, content, and capital. We’re going to talk about his book, which is titled From Grassroots to Greatness, 13 Rules to Build Iconic Brands With Community LED Growth. So welcome to the show, Lloyed. Lloyed Lobo (01:10): Thank you for hosting me, big fan and I’m excited. It’s like you watch those people, listen to those people and then eventually have the opportunity to do something with them and you feel honored. It’s like this celebrity moment here. John Jantsch (01:25): Well, I’ve been doing this for a long time, so hopefully you have heard a little bit of it. So if those of you that watch the video clips, I know those of you listening won’t, but I love your hat. They’re hard to forget your last name. Lobo, Lloyed Lobo (01:38): A great entrepreneur once told me that you got to do things to stand out, right? It’s all about standing out. And if you look at Mr. Beast, actually one of the things he did does is stand out is one of the biggest influencers now on the planet. I mean, he does things like cure a thousand blind people or gave a homeless guy $20,000, started a free car dealership. The thing is, those who are afraid to be a little eccentric, a little authentic and a little different, often blend in with the rest. And if you are just like everyone else, it’s hard to become an iconic brand. John Jantsch (02:15): I mean, it’s not for everybody, but there’s no question pissing some people off occasionally is one way to get noticed. Like I said, it’s not for everybody, but it certainly works. Lloyed Lobo (02:25): The story with the hat was I used to have Lobo hat and I’d wear it everywhere, and when we sold 50% of the company or majority of the company and I transitioned to the board, I ended up depressed because I’m like, I left my baby. I built my baby on this company. It’s funny because for a founder, no matter how good the financial outcome, leaving a company you started that you sacrificed your family for is like fraught with mental health issues. And a friend of mine gave me this hat as a joke. I wore it in the podcast. It’s stuck now where I go to the gym. People are like, Hey, you’re that guy from LinkedIn or I went to an art gallery. Oh, we see our content on LinkedIn, so it stuck. John Jantsch (03:01): That’s funny. So let’s get into the book from Grassroots to Greatness. This sometimes comes off as a lame question, but a lot of times the answer is brilliant. Was there some problem you were trying to solve that said, I have to write this book? Lloyed Lobo (03:13): Definitely. So my journey throughout my life has had one common thread, and that is community. So my parents grew up in the slums in Mumbai where they made a movie on it, slum Dog millionaire. And anytime I visit my grandparents who had 10 kids, I’d ask them like, you barely have place in here for your kids. Why do you have this random person here? And he said, he would always say the only way to create abundance in life is to help others without expecting anything in return. Today, of course, these kids are in the slum, they’re all well off. But then when I was eight or nine years old, the Gulf Warhead, I was born in Kuwait and security had lapsed, came together to rescue the country. Every building became a sub-community, right? What is community? Put your hands and say,
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