The Art Of Modern Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kirstin Ferguson In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Beginning her career as an officer in the Royal Australian Air Force, Kirstin has held roles that have included CEO […] The Art Of Modern Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kirstin Ferguson In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Beginning her career as an officer in the Royal Australian Air Force, Kirstin has held roles that have included CEO of an international consulting firm and was appointed acting chair and deputy chair of the Australian Broadcasting Corporation by the Australian Prime Minister. Her upcoming best-seller book: HEAD & HEART: The Art of Modern Leadership is a practical guide for every modern leader. Kirstin explains how leadership is simply a series of moments and therefore, every moment offers us the opportunity to leave a positive impact on those we lead. Key Takeaway: Modern leadership involves a shift towards combining head and heart attributes. Traditional leadership models of having all the answers and being distant are outdated. Kirstin explains the 8 key attributes of a head and heart leader and provides the tools to measure your own approach. Successful modern leaders lead with curiosity, wisdom, empathy, humility, self-awareness, and more. A key attribute is perspective, which involves understanding the environment, and the people, and making decisions while incorporating others’ input. Questions I ask Kirstin Ferguson: [01:38] What has changed in modern leadership? Let’s say in the last five years when it comes to leadership. [02:50] What is sort of the practical reason why people need to be looking at a new approach? [04:07] Would you say that this is a generational shift or is this really just culturally every generation demanding? [06:38] What you’re suggesting is that we can actually empower people to make leadership-type decisions, right? [06:25] Besides the cost component, what are some other things that you might suggest that the Fractional CMO model is a good idea for businesses? [07:35] How do you know the core moments? [08:49] Explain a little bit what you mean by head and heart. [13:32] How do you go to work on building these core attributes? [14:26] How do you suggest that people adapt to these ideas in remote environments? [17:15] One of the responsibilities of a modern leader is to see their role as building a family tree of leaders. Talk a little bit about how you address that idea. [19:21] How can entrepreneurs acquire modern leadership practices? More About Kirstin Ferguson: Get your copy of HEAD & HEART: The Art of Modern Leadership Head & Heart Leader Scale Kirstin’s website. Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, this is John, and before we get started, I have a gift for you for being such an amazing listener. Everyone’s talking about AI these days, but most of it’s about tactics. We’ve created a series of prompts we use to create strategy, and you can have them for free. Just go to dtm.world/freeprompts and grab yours. Now. Let’s get started. (00:30): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Dr. Kirstin Ferguson. She’s one of Australia’s most prominent leadership experts and a highly experienced business leader in her own right beginning her career as an officer in the Royal Australian Air Force. Kirstin has held roles that have included c e O of an international consulting firm and was appointed acting chair and deputy chair of the Australian Broadcasting Corporation by the Australian Prime Minister. We’re going to talk about her latest book, Heart and Head: The Art of Modern Leadership. So Kirstin, welcome to the show. Kirstin Ferguson (01:13): Hi, lovely to be here. Great to meet you, John. John Jantsch (01:16): So did you get to fly airplanes? Kirstin Ferguson (01:20): Well, I did. I wasn’t air crew in the Air Force. I married a fighter pilot and I worked at a squadron, but that wasn’t my core role, but I certainly got to go off and I have a few flights. John Jantsch (01:32): So with the term modern leadership, I mean, my first question I guess is how modern does leadership need to be? What has changed, let’s say in the last five years when it comes to leadership that it needs modernization? Kirstin Ferguson (01:46): Oh gosh, how much has the world changed in five years? It’s incredible. And I think this whole idea of what I’ve written about head and heart, the art of modern leadership, it’s really around understanding that those old models that we all grew up with, seeing leaders who felt they needed to have all the answers, and that being a leader meant that you had a solution for problems that you were able to navigate through really difficult situations. All of that remains true, but so too does being prepared to rethink what you thought you knew and being prepared to be vulnerable and not have all the answers. And I think that’s what leading with your head and your heart is all about. And the art of modern leadership is knowing what’s needed and when. John Jantsch (02:31): So is there a shift that you think has gone on in the workplace that makes this a very practical, I mean, I can see some people saying, okay, we have to change some things, but why? I mean, some people we’re going to get into the head part and the hard part specifically, and I think some people have always been wired that way, but what is sort of the practical reason why people need to be looking at a new approach? Kirstin Ferguson (02:54): I think expectations have absolutely changed, and we can see that even about the debate with work from home, suddenly you have employees saying, actually, I quite enjoyed working from home. I don’t want to do the commute and I’m productive, and they’re speaking up about it. People are speaking up about social issues, wanting their organizations to be actively campaigning and CEOs being vocal about those kinds of challenges. So I think expectations have changed, and no longer do we want those leaders who are just treating work as something that we have to do. And here it is, and I don’t care what you think about it. And so leaders who don’t incorporate others into their decision-making or put people at the center suddenly look like dinosaurs and they stick out. And I think we’re reading in the press every day about leaders that are still that old school and
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